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Event Period

between Wednesday, February 5 and Tuesday (Japanese national holiday), February 11, 2014

* Some events such as "SNOW MIKU Streetcar" are held outside the specified period.

Event Venues

Sapporo Factory Hall

between Saturday, February 8 and Tuesday (Japanese national holiday),
February 11, 2014 10:00-18:00 (last admission: 17:30)

Admission fee: 500JPY (children preschool age and younger: free)

Sapporo Factory Atrium

between Saturday, February 8 and Tuesday (Japanese national holiday), February 11, 2014

Admission free

Odori Nishi 11 Chome Site

between Wednesday, February 5 and Tuesday (Japanese national holiday), February 11, 2014

Admission free

Central Plaza, New Chitose Airport Terminal
Event Hall Sho, New Chitose Airport Terminal

between Wednesday, February 5 and Tuesday (Japanese national holiday), February 11, 2014

Admission free

* Please note that the above-mentioned events may change without notice.

Mini-concert

"Yuki-Matsuri Hatsune Kagami" is confirmed!
See Mamama type SNOW MIKU dance!

For Detail: "Yuki-Matsuri Hatsune Kagami"(Japanese) ≫

SNOW MIKU Streetcar

Monday, November 18, 2013 - Friday, March 28, 2014
* The streetcar runs approximately between 7:00 and 18:00.

Streetcars wrapped with the "SNOW MIKU" design run in the city of Sapporo throughout the winter!
Special posters and train announcement are on the streetcars during the period! You can hear the announcements narrated by Saki Fujita, the voice actress of Hatsune Miku on the streetcar!

Merchandising

Variety of "SNOW MIKU (Hatsune Miku)" goods such as "Nendoroid Magical Snow ver." is to be sold!
For detail: SNOW MIKU GOODS (Japanese) ≫

You can get a SNOW MIKU pin badge per purchase
on official SNOW MIKU 2014 goods website!
Limited in number. Offer ends as soon as the stock has run out.

What is "SNOW MIKU"?

"SNOW MIKU" is a specially designed "Hatsune Miku" as a character which enlivens Hokkaido in winter using "a pure white snow statue of 'Hatsune Miku'" as its motif.

In 2010, SNOW MIKU figurines were first released in celebration of the first SNOW MIKU statue at the Sapporo Snow Festival. Having achieved wide popularity, an upgraded version of SNOW MIKU with additional parts (such as a scarf and special items) was introduced in the following year, 2011.

Since 2012, the costume design for SNOW MIKU has been chosen at a public competition called Piapro Collaboration every year. This year's theme is “Snow Miku as Magical Girl”, and the competition for the costume design was won by dera_fury, and since every magical girl needs a pet, there was also a special design contest for its design which was won by nekosumi. These winner's designs become SNOW MIKU 2014. SNOW MIKU celebrates its 5th anniversary in 2014. Imagine what kind of spell SNOW MIKU as a magical girl casts on Hokkaido with snow!