About SNOW MIKU - SNOW MIKU 2023

Characters

What is "SNOW MIKU"?

"SNOW MIKU" is the character who enlivens the wintery Hokkaido.

The design is based on "a pure white snow sculpture of 'Hatsune Miku,'" that was created for "Sapporo Snow Festival 2010." Since then, a "SNOW MIKU" festival using "SNOW MIKU" as a main character has been held in Hokkaido every year.

The costume design for "SNOW MIKU" is selected in an online competition on different themes every year.

Nowadays, "SNOW MIKU" has been serving as an ambassador for various events to enliven Hokkaido, and has collaborated with other characters and companies to this day.

SNOW MIKU Portal site

SNOW MIKU Official Twitter

Art by KEI

What is "Rabbit Yukine"?

"Rabbit Yukine" is a character as a pet of "SNOW MIKU" and was designed using lepus timidus ainu (a kind of mountain hare) as a motif.

In 2014, it was born by being chosen as "SNOW MIKU"'s pet, the character based on animals in winter of Hokkaido, from among the public. From 2015, the costume design for "Rabbit Yukine" is also selected in an online competition along with "SNOW MIKU".

Nowadays, Yukine alone has participated in various initiatives to enliven Hokkaido and has been serving as an ambassador.

Rabbit Yukine Official Twitter

Rabbit Yukine Official YouTube Channel

Art by KEI

The history of "SNOW MIKU"'s costumes

The "SNOW MIKUs" of past years are lined up in their order of appearance. The costume that "SNOW MIKU" wears at the festival is chosen via a public competition, "Piapro Official Collab" on the posting & collaboration site called "piapro" every year since 2012. The winning design is chosen by online voting, supported by both domestic and international fans.

The "Nendoroid" figures of "SNOW MIKU" and "Rabbit Yukine" wearing the costumes are released every year.

SNOW MIKU 2012 Original costume designed by Nanaka / SNOW MIKU 2013 Original costume designed by Nijita / SNOW MIKU 2014 Original costume designed by dera_fury / SNOW MIKU 2015 Original costume designed by taran / Rabbit Yukine 2015 Original costume designed by hayuki / SNOW MIKU and Rabbit Yukine 2016 Original costume designed by otogi kotatu / SNOW MIKU 2017 Original costume designed by Nishina / Rabbit Yukine 2017 Original costume designed by LF / SNOW MIKU and Rabbit Yukine 2018 Original costume designed by Taichadon / SNOW MIKU and Rabbit Yukine 2019 Original costume designed by - L F - / SNOW MIKU and Rabbit Yukine 2020 Original costume designed by Maple / SNOW MIKU and Rabbit Yukine 2021 Original costume designed by Annatumikan / SNOW MIKU and Rabbit Yukine 2022 Original costume designed by Detsu / Rabbit Yukine Originally designed by nekosumi / Product pictures provided by Good Smile Company

Original Costume Design for 2023

Theme: "Sky motif" in the image of wintery Hokkaido

A public competition for the costume design was held as a "Piapro official collaboration" on the posting & collaboration site "piapro." The winning design was chosen by online voting, and was supported by both domestic and international fans.

Piapro official collaboration results page

SNOW MIKU 2023 and Rabbit Yukine 2023 Original costume designed by

Isakytm

What is "Hatsune Miku"?

"Hatsune Miku" is "singing software" and "the character of the package" developed by Crypton Future Media, INC. whose head office is in Sapporo, Hokkaido.

"Hatsune Miku" became hugely popular as users have posted their songs and videos on the Internet. "Hatsune Miku" also gathers attention as a virtual singer character and is active in various fields, for example, merchandising development and live performance at home and abroad.

*Kagamine Rin", "Kagamine Len", "Megurine Luka", "MEIKO" and "KAITO" are also virtual singers developed by Crypton Future Media, INC.