What is “SNOW MIKU”?

"SNOW MIKU" is the character who enlivens the wintery Hokkaido.

The design is based on "a pure white snow sculpture of 'Hatsune Miku,'" that was created for "Sapporo Snow Festival 2010." Since then, a "SNOW MIKU" festival using "SNOW MIKU" as a main character has been held in Hokkaido every year.

The costume design for "SNOW MIKU" is selected in an online competition on different themes every year, and the theme of the 2021 competition is "Illuminations evocative of Hokkaido snow."

"SNOW MIKU" will liven up Hokkaido this winter, together with all of you creators, as it has done for several years!



What is “Rabbit Yukine”?

"Rabbit Yukine" is a character as a pet of "SNOW MIKU" and was designed using lepus timidus ainu (a kind of mountain hare) as a motif.

It was born by being chosen as "SNOW MIKU"'s pet, the character based on animals in winter of Hokkaido, from among the public. "Rabbit Yukine" livens up wintery Hokkaido with "SNOW MIKU".



The history of “SNOW MIKU” and “Rabbit Yukine”

The “SNOW MIKUs” of past years are lined up in their order of appearance.“SNOW MIKU” since 2012 and “Rabbit Yukine” since 2015 have been enlivening Hokkaido winters with various costumes on different themes every year.


SNOW MIKU 2012 Original costume designed by Nanaka / SNOW MIKU 2013 Original costume designed by Nijita / SNOW MIKU 2014 Original costume designed by dera_fury / SNOW MIKU 2015 Original costume designed by taran / Rabbit Yukine 2015 Original costume designed by hayuki / SNOW MIKU 2016 and Rabbit Yukine 2016 Original costume designed by otogi kotatu / SNOW MIKU 2017 Original costume designed by Nishina / Rabbit Yukine 2017 Original costume designed by - L F - / SNOW MIKU 2018 and Rabbit Yukine 2018 Original costume designed by Taichadon / SNOW MIKU 2019 and Rabbit Yukine 2019 Original costume designed by - L F - / SNOW MIKU 2020 and Rabbit Yukine 2020 Original costume designed by Maple / Rabbit Yukine Originally designed by nekosumi / Product pictures provided by Good Smile Company

The original design of the costume for 2021

Theme: Illuminations evocative of Hokkaido snow

A public competition for the costume design was held as a "Piapro official collaboration" on the posting & collaboration site "piapro." The winning design was chosen by online voting, and was supported by both domestic and international fans.

Click here for results of the public competition

SNOW MIKU 2021 and Rabbit Yukine 2021 Original costume designed by


What is “Hatsune Miku”?

"Hatsune Miku" is "singing software" and "the character of the package" developed by Crypton Future Media, INC. whose head office is in Sapporo, Hokkaido.

"Hatsune Miku" became hugely popular as users have posted their songs and videos on the Internet. "Hatsune Miku" also gathers attention as a virtual singer character and is active in various fields, for example, merchandising development and live performance at home and abroad.

*Kagamine Rin", "Kagamine Len", "Megurine Luka", "MEIKO" and "KAITO" are also virtual singers developed by Crypton Future Media, INC.


Art by KEI