What is "SNOW MIKU"?
"SNOW MIKU" is the character who enlivens the wintery Hokkaido.
The design is based on "a pure white snow sculpture of 'Hatsune Miku,'" that was created for "Sapporo Snow Festival 2010." Since then, a "SNOW MIKU" festival using "SNOW MIKU" as a main character has been held in Hokkaido every year.
The costume design for "SNOW MIKU" is selected in an online competition on different themes every year.
Nowadays, "SNOW MIKU" has been serving as an ambassador for various events to enliven Hokkaido, and has collaborated with other characters and companies to this day.
Art by KEI
What is "Rabbit Yukine"?
"Rabbit Yukine" is a character as a pet of "SNOW MIKU" and was designed using lepus timidus ainu (a kind of mountain hare) as a motif.
In 2014, it was born by being chosen as "SNOW MIKU"'s pet, the character based on animals in winter of Hokkaido, from among the public. From 2015, the costume design for "Rabbit Yukine" is also selected in an online competition along with "SNOW MIKU".
Nowadays, Yukine alone has participated in various initiatives to enliven Hokkaido and has been serving as an ambassador.
Art by KEI
The history of "SNOW MIKU"'s costumes
The "SNOW MIKUs" of past years are lined up in their order of appearance. The costume that "SNOW MIKU" wears at the festival is chosen via a public competition, "Piapro Official Collab" on the posting & collaboration site called "piapro" every year since 2012. The winning design is chosen by online voting, supported by both domestic and international fans.
The "Nendoroid" figures of "SNOW MIKU" and "Rabbit Yukine" wearing the costumes are released every year.